Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Let the vineyards be fruitful: A study of the potential market for Iowa grape juice

Project ID: 2003-M3

Abstract

As grape production in Iowa increases, growers are looking for new markets. This study considers the buying potential for locally grown and processed grape juice.

Key Question: What other crop options offer Iowa farmers an alternative to commodity crop production?

Findings: Here is information about the potential niche market for a locally grown or organic grape juice. The research shows consumers have an interest in these types of products.

Lead investigator: Craig A. Chase, ISU Extension, et al

Year of grant completion: 2004

This competitive grant project was part of the Leopold Center's Initiative.

Topics: Grapes, wine and viticulture, Market research and feasibility studies