Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Planning grant for expansion of Food Alliance ecolabel program in Iowa

Project ID: 2004-M14

Abstract

Food Alliance Midwest has established certification programs in Minnesota and Wisconsin to indicate when products were grown using environmentally and socially responsible practices. This project considered how to expand the certification process to Iowa.

Key Question: Is there a way to coordinate the marketing efforts of all types of niche products produced in Iowa and supplement each other's efforts?

Findings: Food Alliance Midwest could be the vehicle that would cross all types of products that are produced in Iowa. It has a recognizable presence across the United States and its value could be leveraged across many of the niche food products that are produced in Iowa today.

Lead investigator: Dave Holm, Iowa Institute for Cooperatives, et al

Year of grant completion: 2005

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Market research and feasibility studies