Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Web-based interactive decision model for determining economic feasibility of growing grapes and establishing a small winery for wine and grape juice

Project ID: 2004-M16

Abstract

Farmers and entrepreneurs interested in growing grapes and producing wine receive a realistic picture of the process and what it takes to be successful by using these web-based decision-making tools.

Key Question: What information could be helpful to potential producers of grapes and wine?

Findings: The results of this project (the video and the spread sheets) offer grape and wine producers background information about how to market grapes and wine, what it costs to produce and sell and other important considerations.

Lead investigator: Mary Holz-Clause, ISU NSRIC, et al

Year of grant completion: 2006

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Business management, distribution and marketing, Grapes, wine and viticulture, Models and assessment tools