Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Company environmental and societal positions as sources of competitive advantage

Project ID: 2004-M5

Abstract

Use of an environmental positioning strategy can help small-scale agricultural producers present their products to consumers in a more appealing manner.

Key Question: How can small producers make their products more attractive to consumers?

Findings: There are several ways that farmers can promote or position their environmentally-friendly farming practices to help their products stand out from conventionally produced farm goods.

Lead investigator: Thomas DeCarlo, ISU Business Administration, et al

Year of grant completion: 2005

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Market research and feasibility studies