Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Small/midsize Iowa farmer marketing, entrepreneurship, business planning training

Project ID: 2005-M06

Abstract

This highly customized training program was targeted to small and midsize farmers as well as off-farm ag-related (food/fiber) entrepreneurs in northeast Iowa.

Key Question: What are the factors that prevent individuals from participating in training programs that might help them gain business and marketing skills?

Findings: Time/season, cost, method of delivery, program content, length of training, and location of training are barriers to successful program delivery.

Lead investigator: Ronald A. Padavich, University of Northern Iowa

Year of grant completion: 2007

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Business management, distribution and marketing, Human systems, demographics and beginning farmer programs, Market research and feasibility studies