Leopold Center for Sustainable Agriculture

Completed Competitive Grant

Assessing the market potential for goat meat among recent immigrants to Siouxland

Project ID: 2005-M33

Abstract

The niche market for goat meat is expanding with Iowa's immigrant population. Researchers consider how farmers can tap into that market.

Key Question: Is there a market for chevon (goat meat) in the Siouxland, and, if so, what does it look like?

Findings: Researchers found a small, but growing local market, fueled by immigration. The market also is segmented by specific preferences as to goat age, seasonal use, cut, and slaughter practices.

Lead investigator: Betty L. Wells, ISU Sociology, et al

Year of grant completion: 2007

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Market research and feasibility studies, Niche meat, dairy and poultry