Completed Competitive Grant

Leveraging student expertise to solve food production marketing problems

Project ID: M2003-04

Abstract

Teams of business, agriculture, and food science student teams worked with small market farmers to help them make better business decisions about their operations.

Key Question: What is the impact of using multifunctional student teams to address food production marketing issues?

Findings: Project investigators found that they could successfully leverage students' knowledge to help Iowa farmers at no cost other than their time. This is a valuable but underutilized resource for farmers.

Lead investigator: Kay Palan, ISU Marketing

Year of grant completion: 2009

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Business management, distribution and marketing, Market research and feasibility studies

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The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/grants/m2003-04 on 01/21/2013