Completed Competitive Grant

Update of the Iowa Produce Market Potential Calculator website

Project ID: M2009-01

Abstract

The Iowa Produce Market Potential Calculator was updated to include more topics and methods of calculating produce marketing options.

Key Question: How much capacity should be targeted in discussions regarding local food requirements in Iowa?

Findings: Results are situational. Capacity should be determined by market demand, but driven by location-specific goals and leadership. However, due to the many evolving transportation-related costs, minimizing distance to market is likely to become a central priority of marketing strategy for all farming platforms. The tool developed by this project is intended to focus all participants on minimizing transportation dependency.

Lead investigator: Randy Boeckenstedt, ISU Institute for Transportation

Year of grant completion: 2011

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Business management, distribution and marketing, Market research and feasibility studies, Models and assessment tools

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The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/grants/m2009-01 on 01/20/2013