Leopold Center for Sustainable Agriculture

Completed Competitive Grant

From farm to market in northwest Iowa

Project ID: M2010-01

Abstract

Aggregating products and marketing efforts can help local food producers in a less urban area make their operations more profitable.

Key Question: Would fruit and vegetable growers within a 30-mile radius of the Iowa Great Lakes benefit from cooperative marketing and distribution?

Findings: Yes, they were able to achieve increases in market venues and sales.

Lead investigator: Dennis McDonald, Iowa Lakes Resource Conservation and Development

Year of grant completion: 2011

This competitive grant project was part of the Leopold Center's Marketing Initiative.

Topics: Community-based food systems, Market research and feasibility studies, Supply networks