Leopold Center for Sustainable Agriculture

LC Logo Food Access & Health Work Group Spring Gathering

Date: Friday, April 19th, 2013

Start: 9:00 am End: 3:30 pm

Location: Iowa Arboretum, 1875 Peach Avenue, Madrid, Iowa

Contact: Angie Tagtow, angie.tagtow@mac.com, (515) 669-8579

The FAHWG Spring Gathering will offer an opportunity for to learn more about the Cultivate Iowa campaign development, tools for implementing the campaigns and access to an innovative website equipped with resources and materials can be used by others. Free campaign materials and garden seeds will be provided to all attendees.

Lunch will be provided, but registration is required by April 12 to guarantee lunch and to ensure the availability of campaign materials.

Register here

Agenda

  • 9:00 am - Registration & Networking
  • 9:30 am   - Welcome & Introductions
  • 10:00 am - Cultivate Iowa! Promoting the Benefits of Food Gardening & Produce Donation to Create a Sustainable Future & Healthier Communities in Iowa
    • Overview of the Iowa Food Gardening Social Marketing Initiative – Angie Tagtow and Elizabeth Danforth Richey
    • Cultivate Iowa! Plant. Grow. Save. & Plant. Grow. Share. Campaigns – Overview and Implementation Strategies – Joel Brewer, Jason Boucher, and American Advertising Federation of Des Moines
    • The Because in Cause Marketing – Mike Schreurs, Founder & CEO, Strategic America
  • 12:00 pm -  Lunch, Networking and Browse the Gardens
  • 1:00 pm - Perspectives Panel
    • The Wellmark Foundation – Matt McGarvey, Director
    • Seed Savers Exchange – Kelly Tagtow, Marketing Manager
    • Iowa Arboretum – Mark Schneider, Executive Director
  • 2:00 pm - Garden Jeopardy
    • How green is your thumb? FoodCorps/HealthCorps members will lead teams through a fun game of gardening knowledge and have a chance to win great prizes. Game hosts include Daniel Schultz & Mauricio Rosas-Alvarez, Des Moines FoodCorps Service Members; Mary Wold & Tori Paris, HealthCorps Service Members
  • 2:45 pm - Distribute Cultivate Iowa Materials
  • 3:00 pm - Evaluation & Adjourn

Related information

FAHWG website  [Iowa Food Systems Council website]

More about the Leopold Center's involvement with this group