2-16-06
LEOPOLD CENTER FUNDS 13 NEW PROJECTS FOR BEGINNING, TRANSITIONING FARMERS

AMES, Iowa – The Leopold Center for Sustainable Agriculture has awarded 13 grants for new projects that will help beginning and transitioning farmers explore and test strategies for entering new markets.

The projects, which total more than $264,000 for the first year of work, were selected in a competitive process sponsored by the Leopold Center's Marketing and Food Systems Initiative. Grants for 10 of the new projects are for one year, and the other three grants will run for two years. The initiative also has renewed grants totaling more than $125,000 for nine projects that began in 2005.

“These projects will give farmers solid information about the costs and risks associated with various niche markets, as well as resources to help develop these enterprises," said initiative leader Rich Pirog.

Pirog said one new project engages an Iowa State University researcher in Woodbury County, which recently approved tax abatements for farmers who transition to organic agriculture. The researcher will use input-output models to determine how increases in organic production impact the local and regional economy.

"The idea is that increased organic production may lead to rural economic development, and we want to see how that plays out because farmers making this transition need community support," Pirog explained.

Another project will focus on transaction costs – the costs in a business that are associated with transportation, warehousing, processing orders and customer service. According to some national estimates, transaction costs can range from 4 to 30 percent of sales. The new project will include case studies to illustrate transaction costs associated with niche dairy, meat and produce businesses.

Other grants will be used to develop a new online program for beginning farmers to evaluate risks associated with niche enterprises over time, quality assurance systems for niche livestock producers, and a feasibility study for a mobile, on-farm processing unit for freezing produce.

The Leopold Center also is funding a new two-year project to help small and midsize producers connect with retail and foodservice distributors. The project includes day-long workshops offered in four Iowa communities by ISU Extension's Value Added Agriculture program. "Bridging the Gap: Selling to Foodservice and Retail" will be offered March 7 in Fairfield, March 8 in Atlantic, March 9 in Sergeant Bluff and March 10 in Waterloo.

The Leopold Center continues to support new sustainable agriculture programs at two Iowa community colleges. Marketing grants will be used to develop a master plan and community incubator kitchen for a proposed Midwest Center for Entrepreneurial Agriculture (MCEA) on 145 acres adjacent to Marshalltown Community College in Marshalltown. Indian Hills Community College in Centerville has received a second-year grant to continue work on curriculum for its new Land-Based Business/Entrepreneurship program.

Other renewed grants include development of Iowa's first American Viticultural Area (AVA) in northeast Iowa. An AVA is a grape-growing region distinguishable by geographic features that can be used to brand and promote local wines. In southwest Iowa, ISU Extension field specialists have been surveying nearly 1,500 food vendors, restaurants, nursing homes about their interest in buying local or regional-produced foods.

For more information about the Leopold Center’s Marketing and Food Systems Initiative, contact Pirog at (515) 294-1854. A list of all grants and recipients also is available on the Center's web site at: <www.leopold.iastate.edu/research/marketing_files/2006grants.htm>.

2006 Leopold Center Marketing and Food Systems New Competitive Grants

  • Analysis of transaction costs for small and midsize Iowa farmers, C. Walter, College of Business, ISU

  • Assessing needs and fostering agricultural entrepreneurship among immigrants in several Iowa communities, L. Fleshner, M&M Divide RC&D, Carroll

  • Bridging the Gap: What does it take to bring small and medium-sized producers and retail and food service distributors together? M. Holz-Clause, Agriculture Marketing Resource Center, ISU

  • Determining the methods for measuring and the extent of economic and fiscal impacts associated with organic crop conversion in Iowa, D. Swenson, Department of Economics, ISU

  • Functional quality management systems for livestock producers, J. Lawrence, Iowa Beef Center, ISU

  • Investigation of economic feasibility of pasture-based dairy operations in NW Iowa, C. Mondak, ISU Extension, Orange City

  • Iowa taste of place project Phase II: Outreach, R. Saltzman, Iowa Arts Council, Des Moines

  • New food entrepreneurs - Value added enterprises for farm profitability, R. Graves, Wallace House Foundation, Des Moines

  • Niche-markets in the agricultural enterprise mix: Farm profit optimization and risk analysis, S. Ellis, Iowa Beef Center, ISU

  • Plan demonstration farm to include farm business incubator and educational use, L. Barnes, Marshalltown Community College, Marshalltown

  • Planning a facility for value-added farm business incubation and educational use, L. Barnes, Marshalltown Community College, Marshalltown

  • Strategies to stabilize locally grown produce for year round sales: A feasibility study, S. Beattie, Food Science and Human Nutrition, ISU

  • A survey of currently available commercial broilers originating from organic, natural and conventional production systems for cooked meat yields, meat composition and relative value, J. Sebranek, Animal Science, ISU

2006 Leopold Center Marketing and Food Systems Renewed Competitive Grants

  • Assessing the market potential for goat meat among recent immigrants to Siouxland, B. Wells, Department of Sociology, ISU

  • Community economic impact assessment for a multi-county local food system in northeast Iowa, K. Enshayan, Center for Energy and Environmental Education, UNI, Cedar Falls

  • Development of a regional wine culture in Iowa, J.E. Bell, Limestone Bluffs RC&D, Maquoketa

  • Economic viability of local food marketing for restaurant operations and growers/producers in Iowa, A. Sharma, Hotel, Restaurant and Institution Management Program, ISU

  • Growing Your Small Market Farm Business planning program, S. Shafer, ISU Small Business Development Center, Urbandale

  • Pilot project to identify and measure the relevant costs of production for sustainable agricultural products, S. Ravenscroft, College of Business, ISU

  • Southwest Iowa institutional foods survey and producer training program, S. Adams, ISU Extension, Malvern

  • Sustainable agriculture marketing, entrepreneurship and business planning skills, J. Starcevich, Indian Hills Community College, Centerville

  • Using contracts to expand produce market opportunities, J. Ellis, Hotel, Restaurant and Institution Management Program, ISU


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