Ecolabel Value Assessment: Consumer and Food Business Perceptions of Local Foods

November 2003

Leopold Center for Sustainable Agriculture and ISU Business Analysis Laboratory

This survey of 1,600 consumers in Iowa, the Midwest and metro areas on the East and West coasts showed preference for the term locally grown and family farms.

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The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2003-11-ecolabel-value-assessment on 01/21/2013