Consumer Perceptions of Pasture-raised Beef and Dairy Products: An Internet Consumer Study

February 2004

Rich Pirog, Leopold Center for Sustainable Agriculture, with the ISU Business Analysis Laboratory

Consumers in Iowa and nearby metropolitan areas were surveyed about their awareness and attitudes about pastured-raised beef and dairy products and whether there were perceived health benefits.

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The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2004-02-consumer-perceptions-pasture-raised-beef on 01/21/2013