Ecolabel Value Assessment Phase II: Consumer Perceptions of Local Foods

May 2004

Rich Pirog, Leopold Center for Sustainable Agriculture, with the ISU Business Analysis Laboratory

This study looked at the positive role that ecolabels could have in product promotion among consumers, and their willingness to pay 30 percent more for locally grown products with environmental attributes.

College of Agriculture and Life Sciences | Sitemap

The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2004-05-ecolabel-value-assessment-phase-two on 01/21/2013