New Product Development for Pork Niche Marketers

June 2004

Rick Parker, R. Parker & Associates Inc., and Severin Johnson, Winnebago Agribusiness Research and Consulting, LLC.

This basic guide to new product development for niche pork marketers includes key terms, the product development process, a directory, interviews and recipes. It was developed for the Pork Niche Market Working Group.

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This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2004-06-new-product-development-pork-niche-marketers on 01/21/2013