Analysis and Comparison of the Technical and Business Planning Needs of Iowa Farmers Marketing Directly to Consumers and Iowa Farmers Marketing through Supply Chains

June 2006

Connie Hardy, Mary Holtz-Clause and Craig Chase, ISU Extension Value Added Agriculture Program

This report from the Regional Food Systems Working Group summarizes the marketing and business planning needs of Iowa farmers who either market directly to the end consumer or market through a supply group.

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The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2006-06-analysis-and-comparison on 01/21/2013