Consumer perceptions of the safety, health and environmental impact of various scales and geographic origin of food supply chains

September 2007

Rich Pirog, Leopold Center for Sustainable Agriculture, and Andy Larson, MBA graduate student

This was a nationwide survey of 500 consumers and their attitudes toward food safety, local foods, health benefits and willingness to pay for foods raised with environmental attributes.

College of Agriculture and Life Sciences | Sitemap

The Leopold Center was established by the 1987 Iowa Groundwater Protection Act as a research and education center at Iowa State University to develop sustainable agricultural practices that are both profitable and conserve natural resources. Iowa State does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, sex, marital status, disability, or status as a U.S. Vietnam Era Veteran. Any persons having inquiries concerning this may contact the Director of Affirmative Action, 3210 Beardshear Hall, (515) 294-7612.

This page was found at http://www.leopold.iastate.edu/pubs-and-papers/2007-09-consumer-perceptions on 01/21/2013