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Restaurant chain selects Center for special project Chipotle Mexican Grill Inc., a Denver-based restaurant chain that focuses on “food with integrity,” is selling calendars to support the Leopold Center for Sustainable Agriculture. The 2007 Chipotle calendars are available in its 530 stores nationwide for $5 apiece. Proceeds from the calendars will be divided between the Leopold Center and The Land Institute of Salina, Kansas. If every calendar is sold, Chipotle will raise about $100,000 for these organizations. The charitable effort befits Chipotle’s mission of “Food With Integrity,” based on the use of fresh ingredients that are sustainably grown and naturally raised with respect for the animals, land and farmers who produce the food. Chipotle operates about 20 restaurants in each of the Kansas City and Minneapolis/St. Paul metropolitan areas as well as at five locations in and around Omaha. For more information, go to
www.chipotle.com. Feed options for hog producers Increased demand from the ethanol industry is affecting corn prices and supplies, and farmers are looking for alternate sources for livestock feed. Among the options currently under investigation in projects funded by the Leopold Center are triticale and double-cropped field peas. Both crops can be fed to hogs and generate other benefits associated with longer, diverse crop rotations. More information about these Leopold Center projects appeared in the Summer 2006 Leopold Letter, “Field peas, pigs make good combination,” and the Fall 2005 issue, “Triticale, a versatile crop for Iowa growers.”
Alternative rations are featured in the Hog
Production Alternative Livestock Production Guide,
produced by the National Sustainable Agriculture
Information Service. See
attra.ncat.org/attra-pub/Hogs.html. Leopold Center Distinguished Fellow Fred Kirschenmann discusses new “food values” and how they may change consumer-buying decisions in the mid-fall 2006 issue of Forum magazine, a trade publication of the Grocery Manufacturers’ Association. He says that for a growing number of consumers today, food must do more than fill the stomach — it must nourish the spirit, a long-known fact that is now being rediscovered by a new generation of consumers. Read the interview, “Emerging
Food Values: Beginning of the End of Just Eat It?”
and one of Kirschenmann’s essays, “The Pleasure of Good
Eating,” on the Leopold Center web site.
Iowa State University has appointed two new members to
the Leopold Center Advisory Board effective January 1,
2007: Maynard Hogberg, chair of the Department of Animal
Science; and Jack Payne, Vice President for Extension
and Outreach. They replace Allen Trenkle, Distinguished
Professor of Animal Science, who had served on the board
since 1989; and Wendy Wintersteen, Dean of the College
of Agriculture, advisory board member since 1990. In 2003, there were 35 to 40 niche pork marketing efforts in Iowa. Mark Honeyman, Rich Pirog and Gary Huber explore this phenomenon in an article in the August 2006 Journal of Animal Science. Honeyman is a member of Iowa State University’s Hoop Group, Pirog leads the Leopold Center Marketing Initiative, and Huber coordinates the Pork Niche Market Working Group that works with the Value Chain Partnerships program. Read the article on the Leopold Center web site. |
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