Ecolabel Value Assessment:
Consumer and Food Business Perceptions
of Local Foods
Ecolabel for locally grown apples

A report of market research conducted and prepared by the Leopold Center
for Sustainable Agriculture and the ISU Business Analysis Laboratory
November 2003

 Executive Summary
 Conclusions
Download entire report [2.6 MB in size]

 News release

Questions and Comments: Rich Pirog
Marketing and Food Systems Research Initiative Program Leader
Leopold Center for Sustainable Agriculture
Iowa State University, Ames, Iowa
e-mail: rspirog@iastate.edu
515.294.1854 or Fax: 515.294.9696

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