Ecolabel Value Assessment
Phase II:
Consumer Perceptions
of Local Foods
A report of market research conducted and prepared by the
Leopold Center
for Sustainable Agriculture
and the Iowa State University Business Analysis Laboratory
May 2004
Executive Summary
Conclusions
Download entire report
[PDF]
News release
Questions and Comments: Rich Pirog
Marketing and Food Systems Research Initiative Program Leader
Leopold Center for Sustainable Agriculture
Iowa State University, Ames, Iowa
e-mail: rspirog@iastate.edu
515.294.1854 or Fax: 515.294.9696
