Consumer Perceptions of Pasture-raised
Beef and Dairy Products:
An Internet Study

A report of market research conducted and prepared by the
Leopold Center for Sustainable Agriculture and the
Iowa State University Business Analysis Laboratory

February 2004

Executive Summary

Conclusions

View Entire Report [PDF]

Questions and comments, contact Rich Pirog
Marketing and Food Systems Research Initiative Program Leader
Leopold Center for Sustainable Agriculture
email: rspirog@iastate.edu
515.294.1854