These are the terms used in the Iowa Produce Market Potential Calculator
according to market function, measurements, and percentage adjustments.
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Pounds – All values originate in pounds
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Servings – Converts pounds to the number of
servings based on recognized serving size specific to each product
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Cubic Feet – Converts pounds to cubic feet based
on weight/volume ratios specific to each product
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Bushels – Converts pounds to bushels based on
weight/volume ratios specific to each product
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Hundredweight – Divides pounds into 100-pound
units
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1-Ton Truck Loads – Divides pounds into
2,000-pound units to approximate the number of cargo loads by a heavy
duty pick up truck
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10-Ton Truck Loads – Divides pounds into
20,000-pound units to approximate the number of cargo loads by a large
store delivery truck
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20-Ton Truck Loads – Divides pounds into
40,000-pound units to approximate the number of cargo loads by a semi
truck
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Acres @ Iowa Yield – Converts pounds to number of
acres needed to grow product based on Iowa average yield data specific
to each product
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Acres @ National Yield -- Converts pounds to
number of acres needed to grow product based on national average yield
data specific to each product
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($) Retail Value – Converts pounds to total
retail value based on national average ratio of retail/farm price
specific to each product
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($) Marketing Cost – Converts pounds to total
marketing cost based on the difference between estimated retail price
and national average farm price specific to each product
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($) Farm Revenue – Converts pounds to total farm
revenue based on national average farm price specific to each product
