Market Research
- Facts on Direct-to-Consumer Food Marketing [PDF], publication by the USDA's Agricultural Marketing Service about direct marketing development and trends based on the 2007 Census of Agriculture, May 2009
- Northeast Iowa Local Food Survey [PDF], Report of a special Leopold Center Marketing and Food Systems Initiative project prepared by the Northeast Iowa Food & Farm Coalition, results of a survey of 140 institutional food buyers in a five-county area of northeast Iowa, July 2007 More about this project.
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Northeast Iowa Consumer Household Survey, Report of a special Leopold Center Marketing and Food Systems Initiative project prepared by the Northeast Iowa Food & Farm Coalition, results of a survey of 553 consumers in a five-county area of northeast Iowa, June 2007. Video provides overview of results, also provided by county.
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The United States pork niche market phenomenon [PDF], Journal of Animal Science, looks at successful niche pork marketing efforts for Berkshire and natural pork, among 35 to 40 such efforts in Iowa in 2003. Authors include Mark Honeyman, Rich Pirog and Gary Huber. August 2006
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Successfully direct marketing grass-based meat: Lessons from three Iowa farms, Includes case studies (and marketing materials) from a 2004-05 competitive grant to help producers from grass-based operations better market their products, June 2006
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An evaluation of the importance to consumers of selected niche pork attributes [PDF], Research funded by the National Pork Board with additional support from the Pork Niche Market Working Groups, May 2005
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Examining Awareness of and Support of Regional Food Systems in Iowa [PDF], Final report of a study conducted for the Regional Food Systems Working Group, January 2005
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Community Supported Agriculture (CSA) in the Midwest United States: A regional characterization [PDF], January 2005. The Leopold Center surveyed nearly 150 CSAs in nine Midwestern states.
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Ecolabel Value Assessment Phase II: Consumer perceptions of local foods, May 2004
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Consumer perceptions of pasture-raised beef and dairy products: An Internet study
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Ecolabel value assessment: Consumer and food business perceptions of local foods
- Results from
Iowa's
Collaborative
CSA Member
Survey
Summary report
from a research
project funded
by the Leopold
Center on
collaborative
CSAs as a
business
incubator for
small-scale
rural
enterprises in
Iowa. Prepared
by the North
Central Regional
Center for Rural
Development at
Iowa State
University,
October 2006
[PDF]
More results
from this
project
- Iowa Market
Maker
This is an
interactive
mapping system
that locates
businesses and
markets of
agricultural
products in
Iowa, providing
an important
link between
producers and
consumers. It
was developed by
the ISU
Agricultural
Marketing
Resource Center
with support
from the Leopold
Center, Altria,
and the ISU
Extension Value
Added
Agriculture
program.
Iowa Market
Maker web site
- New book
The Sustainable
Agriculture
Network has
published a new
resource, How
to Direct Market
Your Beef.
The 96-page book
includes
information
about
processing,
labeling,
packaging, sales
outlets and
marketing
basics. A
section of
feature stories
profiles
successful
agricultural
entrepreneurs.
Order a copy
or
download a PDF
- Perceptions of
the U.S. Food
System [PDF],
This 96-page
report prepared
for the W.K.
Kellogg
Foundation looks
at what and how
Americans think
about their
food, including
summaries of
public opinion
research,
interviews with
food advocates
and a content
analysis of
media reports,
2005.
- Farmer
Training Survey
Four-fifths of
the 4,000
farmers in 26
Iowa counties
have off-farm
income, a
situation they
see continuing
in the long
term. University
of Northern
Iowa's Strategic
Marketing
Services
surveyed this
group to
determine what
skills or
training they
might need as
part of a 2005
Leopold Center
grant.
Read survey
results
[PDF],
April 2005