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Leopold Centerstatement

Marketing and Food Systems Initiative Workshop
December 8, 2005

Handouts, Abstracts of Speaker Presentations

 

Concurrent Session I

Tools for farmers, farmer-led businesses, and sustainable agriculture organizations

Market Maker for Iowa

Ray Hansen, ISU Value-Added Agriculture Extension

Iowa Produce Market Potential Calculator: Economic impacts of increased fruit and vegetable production in Iowa

Randy Boeckenstedt, ISU Center for Transportation Research and Education; Rich Pirog, Leopold Center; and Dave Swenson, ISU Department of Economics

Economic analysis

Produce Market Calculator Website

The Total Wine Package

Craig Tordsen, ISU Value-Added Agriculture Extension

The Total Wine Package Website

 

 

 

 

Development of resources for organic food processors in the State of Iowa

Sam Beattie, ISU Department of Food Science and Human Nutrition

Organic Food Processors

Concurrent Session II

Consumer Market Research

Educational Business Planning Programs 

Assisting Local and Regional Food Enterprises

Company environmental and societal positions as sources of competitive advantage: Consumer and retailer-level effects

Tom DeCarlo and Mike Barone, ISU Dept. of Marketing

Competitive Advantage

The Sustainable and Entrepreneurial Agriculture Program at Marshalltown Community College: Degree programs and noncredit courses

Linda Barnes, Marshalltown Community College

 

Southwest Iowa Entrepreneurial Center - An achievable product-to-market business model for small/niche ag producers

Lynn Adams, ISU Extension

Entrepreneurial Center

Using the conjoint market analysis tool to examine factors that influence consumer attitudes toward beef products

Brian Mennecke, ISU Dept. of Logistics, Operations, and Management Information Systems

Conjoint Market Analysis

Land-based business and entrepreneurship program at Indian Hills Community College

Brydon Kaster, Indian Hills Community College – Centerville

Business & Entrepreneurship Program

Using contracts to expand produce market opportunities

Jason Ellis, ISU Department of Apparel, Educational Studies, and Hospitality Management

Expanding Market Opportunities

Connecting producers and consumers of goat meat in Siouxland

Betty Wells and Hannah Lewis, ISU Department of Sociology

 

GYSMF: Growing your small market farm business planning program

Penny Brown-Huber

Farm Business Planning

Pilot project to identify and measure the relevant costs of production for sustainable agricultural products

Sue Ravenscroft and Mike Doran, ISU Dept. of Accounting

 

Small and midsize Iowa farmer training program: Marketing entrepreneurship and business planning skills

Maureen Collins-Williams, University of Northern Iowa

Small & Midsize Farmer Training

 

Concurrent Session III

Natural and Organic Meat Production and Marketing

Place-based Foods Community Supported Food Enterprises

Developing an integrated research and outreach program for niche pork

Gary Huber, Practical Farmers of Iowa

Integrated Research & Outreach program

Taste of place: Place-based foods in Iowa

Riki Saltzman, Iowa Arts Council, Department of Cultural Affairs

 

Buying and eating (W)right in North Central Iowa: The untold growing story of local food in Wright County

Jan Libbey, Wright County Here’s to our Health Program and Mark Schutt, Prairie Winds area RC&D

Eating and Buying Wright

Organic, natural and grass-fed beef: Profitability and constraints

Nicolas Acevedo, ISU Dept. of Economics, and Margaret Smith, ISU Value-Added Agriculture Extension

Organic, Natural, & Grass-fed Beef

Development of regional wine culture in Iowa

Warren Johnson, Limestone Bluffs area RC&D

Regional Wine Culture in Iowa

Food system maps, gaps, and linkages

Carol Smith, National Catholic Rural Life Conference and Iowa Network for Community Agriculture

 

Business Organization and Coordination in Marketing Specialty Hogs: A comparative analysis of two firms in Iowa

Brent Hueth, ISU Dept. of Economics

Business Organization and Coordination

A study of place-based food tourism in northeast Iowa communities

Sam Lankford and Ariana Cela, University of Northern Iowa

Place-based Food Tourism

The role of collaborative community supported agriculture: Lessons from Iowa

Corry Bregendahl, ISU Department of Sociology

Collaborative Community Supported Agriculture

Concurrent Session IV

Economic Impacts and Implications of Local/Regional Food Enterprises Institutional Food Markets Students providing service learning to businesses and communities

Community economic impact assessment for a multi-county local food system in northeast Iowa

Kamyar Enshayan, University of Northern Iowa

Economic Impact Assessment

The Southwest Iowa institutional food survey

Steve Adams, ISU Extension

Institutional Food Survey

Building and utilizing cross-disciplinary experiential learning communities for solving food production marketing problems

Kay Palan and John Wong, ISU Dept. of Marketing

Cross-disciplinary Learning Communities

Local farm and economy analysis for Northeast Iowa and other Iowa counties

Ken Meter, Crossroads Resource Center, Minneapolis, MN

Local Farm & Economy Analysis

Economic viability of local food marketing for restaurant operations and growers/producers in Iowa

Amit Sharma, ISU Department of Apparel, Education Studies, and Hospitality Management

Economic Viability of Local Food Marketing

MBA with minor sustainable agriculture program

Rich Pirog, Leopold Center; Kory Beidler, Scott Kincaid, and Andrea Spiker, ISU MBA students

 

Sustaining agriculture producers through direct marketing of fresh and processed foods

Craig Chase, ISU Extension

Sustaining Agriculture Producers

Characterizing optimal business conditions for commerce between farmers and SYSCO: Phase II

Jim Ennis, Food Alliance Midwest, St. Paul, MN

Characterizing Optimal Business Conditions

Life in Iowa’s Homecoming Institute

Kristen Garret Corey and Ann Holste, ISU students

Life in Iowa's Homecoming Institute

 

 

 

   

Marketing Policy Ecology