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Leopold Center
Marketing and Food Systems Initiative Workshop
November 6, 2006

Handouts, Abstracts of Speaker Presentations

NOTE: Presentation titles are linked to session abstracts; the PDF icon links to the speaker's presentation and/or handout. Presenter names are linked to their e-mail addresses.

Concurrent Session I

Value Chain Partnerships for a Sustainable Agriculture

 

Concurrent Session II

Consumer Market Research

Addressing Challenges in Selling to Direct, Retail, and Institutional Food Markets

Natural and Organic Meat Production and Quality Management

Using the conjoint market analysis tool to examine factors that influence consumer attitudes toward beef products

Brian Mennecke
ISU Dept. of Logistics, Operations, and Management Information Systems

Anthony Townsend
ISU Dept. of Logistics Operations and Management Information Systems

PDF Icon conjoint.pdf

Bridging the gap: What does it take to bring small and medium-sized producers and retail food service distributors together?

Connie Hardy
ISU Extension Value Added Agriculture Program

PDF Icon gap.pdf

Organic, natural and grass-fed beef: Profitability and constraints

John Lawrence
ISU Beef Center

Margaret Smith
ISU Value-Added Agriculture Extension

PDF Icon altbeef.pdf

Between hobby and commodity: How two farmers approach a segmented goat meat market

Betty Wells and Hannah Lewis ISU Department of Sociology

PDF Icon goats.pdf

Analysis of transaction costs for small and midsize Iowa farmers

Skip Walter
ISU Dept. of Logistics, Operations, and Management Information Systems

Randy Boekenstedt
Center for Transportation Research and Education

PDF Icon transaction.pdf

Functional quality management systems for livestock producers

John Lawrence
ISU Extension Livestock Economist

PDF Icon qms.pdf

The Southwest Iowa Institutional Food Survey

Steve Adams
ISU Extension

PDF Icon swiowa.pdf

Strategies to stabilize locally grown produce for year round sales: A feasibility study

Sam Beattie
ISU Dept. of Food Science and Human Nutrition

PDF Icon produce.pdf

A survey of commercially available broilers originating from organic, free range, and conventional production systems for cooked meat yields, meat composition and relative value

Ryan Husak
ISU Dept. of Animal Science

PDF Icon poultry.pdf

Concurrent Session III

Tools to Help Farmers Succeed in Niche Markets

Linking Community-based Food Systems With Health and Economic Development
Economic Impacts and Implications of Local / Regional Food, Fiber and Energy Enterprises

Using contracts to expand produce market opportunities

Catherine Strohbehn
ISU Department of Apparel, Educational Studies, and Hospitality Management

PDF Icon contracts.pdf

Economic impact of Iowans eating five servings of fruits and vegetables

Rich Pirog
Leopold Center

PDF Icon 5aday.pdf

Angie Tagtow
Public Health Nutrition Consultant

PDF Icon health.pdf

Community economic impact assessment for a multi-county local food system in Northeast Iowa

Kamyar Enshayan
University of Northern Iowa

PDF Icon neiowa.pdf

Market Maker - An electronic link between producers, processors, and consumers

Ray Hansen
ISU Extension Value Added Agriculture Program

PDF Icon market.pdf

Meeting the needs of students in the Fruit and Vegetable in Iowa Schools program

Kory Beidler & Rich Pirog

PDF Icon schools.pdf

Economic impacts of organic production scenarios in Woodbury County, Iowa

David Swenson
ISU Dept. of Economics

PDF Icon woodbury.pdf

Niche market and traditional enterprise mix: Optimization and risk analysis

Shane Ellis
ISU Beef Center

W.K. Kellogg Foundation's Food and Fitness Initiative - Northeast Iowa

Brenda Ranum
Northeast Iowa Food and Farm Coalition

PDF Icon coalition.pdf

Economic potential of grass-based dairies in Northwest Iowa

Tom Olsen & Chris Mondak
ISU Extension

PDF Icon dairies.pdf

Concurrent Session IV

Place Based Foods and New Food Entrepreneurs
Community Supported and Local Food Enterprises
Business Planning Programs for Entrepreneurs and Farmers

Taste of Place Phase II: Place-based Iowa foods go online

Riki Saltzman
Iowa Arts Council, Department of Cultural Affairs

The role of collaborative community supported agriculture: Lessons from Iowa

Corry Bregendahl
ISU Dept. of Sociology

PDF Icon csa.pdf

Growing new farmers/entrepreneurs: Initiating incubator farm and kitchen enterprises utilizing the Entrepreneurial and Diversified Agriculture Program, continuing education, and the Marshalltown Community College Farm

Linda Barnes & Tom Deimerly
Marshalltown Community College

PDF Icon mcc.pdf

Development of regional wine culture in Iowa

Warren Johnson
Limestone Bluffs RC&D Area

PDF Icon wine.pdf

Fostering agricultural entrepreneurship in Iowa's immigrant communities

Rick Tafoya
M&M Divide RC&D, Carroll

PDF Icon immigrant.pdf

Land-based business and entrepreneurship program at Indian Hills Community College

Brydon Kaster
Indian Hills Community College, Centerville

PDF Icon ihcc.pdf

New food entrepreneurs: Value-added processing for farm profitability, facilitating understanding between producers and policymakers

Christine Pardee
Iowa Rural Development Council

Richard Graves
Wallace House Foundation

Economic viability of local food marketing for restaurant operations and growers/producers in Iowa

Catherine Strohbehn
ISU Dept. of Apparel, Education Studies, and Hospitality Management

PDF Icon restaurant.pdf

GYSMF: Growing your small market farm business planning program

Penny Brown-Huber
Business Consultant

Sherry Shafer
Mid-Iowa Small Business Development Center

PDF Icon gysmf.pdf

Marketing

Policy

Ecology